Yasai

Brand Identity Guidelines · Logo Design · Visual System

Yasai is a vegetarian Japanese takeaway concept built around simplicity, flavor, and speed. The visual identity needed to reflect its quick-service model while celebrating its earthy, wholesome roots.

I developed a playful yet intentional brand system using hand-drawn illustrations, asymmetrical patterns, and a natural color palette to evoke the vibrancy of fresh ingredients and the charm of everyday Japanese design. The final brand guide included logo marks, brand elements, typography, and style direction—laying the foundation for a visual system that’s approachable, memorable, and crave-worthy.