Bobalust
Brand Identity  · Creative Direction ·  Product Management  ·  Photo + Video

Since 2018, I’ve served as Design Lead for BobaLust, an award-winning bubble tea brand with 8 locations across the greater Seattle area. I oversee all visual branding- from front-end web and menu design to packaging, photography, and product development.

BobaLust is a modern boba concept that blends bold SoCal style flavor with playful indulgence.  I developed a youth-driven identity system featuring minimalist graphics to highlight the colorful drinks through photography. The system was designed for high-impact across digital, print, and retail. The branding leans into pop culture with just enough edge to stand out in a saturated market. The result is a cohesive, standout brand that’s fresh, recognizable, and built to grow.

Web Design: bobalustteahouse.com