Boo

Brand Identity · Packaging Design · Menu Design · Photography

Boo is a specialty macaron shop in Seattle serving up small-batch treats with bold flavors and a minimalist aesthetic. The brand needed a clean, elevated identity that could stand out in a saturated dessert scene while still feeling warm, fun, and local.

I lead all creative direction for Boo, including brand identity, packaging design, menus, and product photography. From luxe macaron boxes to seasonal flavor menus, every detail is designed to feel intentional and gift-worthy. The visual system balances simplicity with character, letting the macarons (and the flavors) speak for themselves.

Web Design: boomacaron.com