Cream

Brand Identity Guidelines · Menu Systems · Visual Collateral

Cream is an Asian-inspired ice cream concept known for its vibrant, ever-changing menu and playful specialty flavors. With new flavors launching every month, the brand needed a flexible visual system that could keep up while still being instantly recognizable.

As design lead and branding coordinator, I manage all visual touchpoints, from in-store signage to digital promos. I developed a colorful, swirl-forward menu system inspired by Cream’s bold, blended flavors. I implemented gradients across the menu and other design collateral to be reminiscent of the signature flavors flowing together. Colorful layouts, punchy type, and easy-to-scan structures help customers quickly digest a lot of new (and delicious) info. Each month’s design feels fresh, while keeping the vibe cohesive and fun.

Web Design: Cream Soft Serve