At Cream, I serve as the overall branding and design director. I ensure that branding is consistent across both digital and physical collateral, and update the menu monthly to match the rotating menu and seasonal flavors.
Fun and colorful were the main goals of the design direction. I implemented gradients across the menu and other design collateral to be reminiscent of the signature flavors swirling together. Unique menus using a consistent layout and easy to understand format allow for the customer to navigate a lot of new information quickly, as the menus change monthly.